It amuses me to see the praise heaped on Lady Gaga for being non-political in her Super Bowl show. That performance was as political as anything Iâ€™ve ever seen. She started with a song written by a Jewish immigrant, continued with â€œThis Land is Your Land,â€ as radical a vision of America as has ever been written, and moved into her own â€œI Was Born This Way,â€ an anthem of the LGBT movement. It was a patriotic performance, to be sure, but the America being celebrated was a far cry from Donald Trumpâ€™s America.
Do you think Iâ€™m overthinking this? Listen to me as an emissary from the land of the geeky creatives, the tribe that I share with Lady Gaga. Overthinking is what we do. And we particularly overthink when it comes to creating our art. I assure you Lady Gaga knew what she was doing when she put together that performance â€“ knowing what sheâ€™s saying is one of the hallmarks of a great artist.
And I assure you that whoever made all those commercials was aware of what they were doing. Maybe all the weasel-wording coming out of Lumber 84â€™s corporate office is true and the company didnâ€™t mean to support illegal immigration. But the smart geeky creatives at the ad agency were aware. Knowing what we say is what we geeky creatives do, and donâ€™t think that we donâ€™t know what weâ€™re creating better than the audience knows.
So get ready, red-state America. Because the battle has been joined, and itâ€™s going to play out in your entertainments for the next four years. You arenâ€™t going to be able to listen to a song or go to a play or watch a TV show without hearing our message. You wonâ€™t even be able to turn on a football game without seeing us coming at you from the halftime shows and commercials.
Heck, even on the field you will see our side taking a knee, or keeping the games out of states oozing with bigotry. And donâ€™t look to the stores to make you feel better: 60% of Americaâ€™s economy voted for Hillary Clinton, and corporate America pays attention.
Welcome to the culture wars, America. And donâ€™t forget that the big guns are all on one side.